With online viewership and sales growing rapidly, enterprises are interested
in understanding how they analyze performance to positively impact business
metrics. Deeper insight into the user experience is needed to understand why
conversions are dropping and/or bounce rates are increasing or, preferably,
to understand what has been helping these metrics improve.
The digital performance management industry has evolved as application
performance management companies have broadened their scope beyond synthetic
testing that simulates users loading specific pages at regular intervals to
include web and mobile testing, and real user monitoring (RUM). As
synthetic monitoring gained popularity, performance engineers realized the
variations that exist from real end users were not being captured. This led
to the introduction of RUM - the process of capturing, analyzing and
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